It’s a new day, it’s a new burger: BRGR.CO throws its hat in the ring

Copyright of BRGR.CO. Sourced from BRGR.CO website

Copyright of BRGR.CO. Sourced from BRGR.CO website

Cuisine: American

Address: 187 Wardour Street

Area: Soho

Nearest Station: Tottenham Court Road/Oxford Circus

Tel.: 020 7920 6480

Website: http://www.brgrco.co.uk/

Pricing: Medium

Good For: Sinful snacks, Friendly conversation, Filling meal, Good sides

BRGR.CO first appeared on my radar courtesy of my brother pointing me and his friends in the direction of an offer of a free burger to the then-unknown BRGR.CO’s first 500 Twitter followers. “Who were these guys?” was my first question. “When shall we collect on our free burger?” was my second.

So, having followed them and then having rounded up a posse, we hit BRGR.CO to see how one of London’s newest additions to the burger scene was doing.

In light of some of the pretty savage reviews we’d been reading in the days immediately after its opening, I was somewhat nervous about what to expect – but in the end, I was pleasantly surprised by BRGR.CO. Not amazed, but just surprised.

Our waitress was a delight – all smiles, friendly chatter and helpfulness. Even as our group expanded from 3 to 5, she was obliging enough to scrounge around for other chairs and tables in order to accommodate us all. Nothing could flap her; thankfully for her, all we needed was for her to note down our food.

An order of onion rings went down quite the treat as my brother and I waited for our friends to turn up. Nice and crunchy, full of real onion flavour (I’m looking at you, Burger King, even if I do love your onion rings so), and not overly greasy, it was a shame that there wasn’t more to the serving.

Fries fries fries

Fries fries fries

We were excited by the number of fries options on offer, and proceeded to order enough to feed a small army – regular, truffle parmesan, chilli and chilli and cheese. The chilli was suitably meaty and messy and imparted its saucy flavour well to the fries, but I must say that I very much enjoyed the truffle parmesan fries, even if the topping resembled some sort of gloopy béchamel sauce. What sort of parmesan – and truffle ‘sauce’ – are they using that it melts like that? No matter, I would have gladly had another bowl of it.

Now on to the main event – the BRGRLICIOUS burgers. I had ordered the 6oz. (it being the biggest option in the freebie deal), which they recommend having medium rare to medium. So as to “preserve the juiciness and the flavour”. The burger comes with lettuce, tomatoes, onions and dill pickles on the side, so you have to pay a bit extra for things like cheese and bacon. I opted for the provolone, as it’s not something you see in a burger that often.

The 60z burger. Maybe I should have put the toppings under the burger?

The 60z burger. Maybe I should have put the toppings under the burger?

The provolone didn’t really add much to the burger. Additionally, when I took the burger apart in order to put the greenery inside, the provolone really didn’t make it look great. My brother and friends were similarly puzzled by this assemble-it-yourself set-up (maybe we’re just a lazy bunch who need our burgers spoon-fed to us).

The burger itself: there was a pleasing char-grilled flavour, good meatiness, some juiciness… but little else. The burger tastes a bit flat; it feels a bit flat. Maybe it’s a lack of compelling seasoning, or maybe the thinness of the patty reduces the burger’s impact. When compared to the bog-standard fast food burger, it is much better, but when lined up against the best that Soho has got to offer – Patty & Bun being a good example of a stellar recent opening – it falls rather short.

Considering the time and effort they’ve taken to put this whole operation together, and the pride they take in their ingredients, you would expect something a bit better. So perhaps BRGR.CO hasn’t quite hit its stride yet. Let’s hope that they do.

VERDICT – An okay experience. They’ve done a good job with the space, and they’ve definitely hired some great people to take care of customers. But the burgers themselves were not awe-inspiring. If BRGR.CO are going to pitch themselves in the top league of burgers in London, they need to do more to create a compelling patty. They definitely have the potential for it.

Currently listening to: Gojira – Into the Wilderness

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Categories: American | Tags: , , , , , , , , | Leave a comment

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